Charro Days Festival - Inspiring a city to love their culture and history

Every late February, Brownsville, Texas bursts with color, music, and pride to honor the traditions of the Charro Days Festival. This three-day festival honors the rich, Mexican heritage shared between Brownsville and its sister city just across the Rio Grande, Matamoros, Tamaulipas. Now, more than ever, we are reminded of the importance of a celebration that unites two countries. 

At its heart, Charro Days is about celebrating traditions, friendships, and the unique blend of cultures that make this border region so special. With parades marching through downtown, locals dressed in traditional charro and folklórico attire, and families lining the streets, the city feels alive in the most beautiful way. It’s where generations come together to celebrate traditions loudly and proudly. 

A highlight of the celebration is the ceremonial recognition of Mr. Amigo, an honor given to a Mexican citizen who has strengthened friendship between the U.S. and Mexico. It’s a beautiful reminder of the deep ties that link Brownsville with its neighbors to the south. And don’t forget the iconic Sombrero Festival, with fun contests, lots of good food, and live music from famous bands, there’s something for everyone. 

Whether you’re a local planning your annual tradition or a traveler looking for a festival that’s equal parts fun and heartfelt, Charro Days is a must experience slice of Tex-Mex culture that truly captures the spirit of community and culture.

Camelia Mexican Boutique started as a store that wanted to embrace the heritage and traditions that Charro Days brought. We wanted to offer traditional Mexican attire that makes a small community proud of its history, and now we have influenced the love for everyday Mexican fashion into our small town.